Privacy policy

1. Who we are

The Magic Garden is the name of our website and our concept. The Magic Garden ApS is the company behind the website.

The Magic GardenThe Magic Garden ApSKronprinsessevej 113480 FredensborgDenmarkCVR (Danish company number): 37937045E-mail: info@themagicgarden.dkPhone: +45 23 70 98 98

2. What personal data we collect

Depending on how you use our website, we may collect and process the following types of personal data:

• name
• e-mail address
• phone number, if you give it to us yourself
• billing and delivery details
• order and purchase details
• messages or enquiries you send us
• technical information such as IP address, browser type, device type and cookie-related information
• your consent choices for cookies and similar technologies

3. What we use your personal data for

We use personal data for purposes such as:

• processing and delivering orders from the webshop
• sending order confirmations, invoices, delivery details and other practical service messages
• handling returns, complaints, refunds and customer service
• answering messages and enquiries
• improving the website, its security and the user experience
• sending newsletters or marketing e-mails, if you have actively chosen to receive them
• meeting our legal obligations, including bookkeeping and accounting requirements

4. Buying a product does not sign you up for our newsletter

We want to say this very clearly:

If you buy a product on our website, you are not automatically signed up for our newsletter.

We may send you practical e-mails about your purchase, for example an order confirmation, payment information, delivery details, a refund or messages from customer service. These are service messages that belong to your purchase.

Newsletters are only sent to people who have actively chosen to sign up themselves.

5. Our legal basis for processing your personal data

Under the data protection rules (the GDPR), we must have a lawful basis for processing your personal data.

Depending on the situation, we process your personal data because:

• it is necessary to enter into or carry out an agreement with you, for example when you place an order
• it is necessary to meet legal obligations, for example rules on bookkeeping and documentation
• you have given your consent, for example when you sign up for the newsletter or accept certain cookies
• in some cases it is necessary for our legitimate interests, for example to answer enquiries, provide customer service, protect the website or prevent misuse, as long as your rights and freedoms do not outweigh those interests

6. Webshop purchases

If you buy a product in our webshop, we process the personal data needed to complete the purchase and to help you as a customer.

This may include, for example:

• your name
• your contact details
• billing and delivery details
• order details
• payment details, which are processed by the payment provider
• messages about your purchase

We use this information to complete your order, deliver the product, keep the necessary accounting records and help you if any questions or problems come up about the purchase.

7. Contact forms, e-mails and other enquiries

If you contact us by e-mail, through a contact form or in any other way, we process the information you send us so that we can answer your enquiry and help you further. Please do not send us sensitive personal data unless it is clearly necessary and relevant.

8. Newsletter and marketing

If you actively sign up for our newsletter, we use your name and e-mail address to send you updates, inspiration, news or relevant offers from The Magic Garden. You can withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in the e-mail or by contacting us directly.

9. Payment

Payments on the website are handled by the relevant payment providers. We do not store your full card details ourselves. Payment providers process the payment details needed to complete the transaction securely and in line with their own data protection and security obligations.

10. Cookies and similar technologies

Our website uses cookies and similar technologies to make the site work, remember your choices, improve the user experience and – when you have given your consent – support embedded content, statistics or marketing.

When you visit the website, you can choose your cookie preferences in our consent banner.

Depending on your choices and how the website is set up, cookies or similar technologies may be linked to services such as:

• necessary functions on the website
• embedded video services such as Vimeo
• fonts or other external design services
• statistics or marketing tools, including Meta-related technologies

You can change or withdraw your consent at any time through the cookie settings link or the privacy settings access point on the website.

11. Sharing your personal data

We do not sell your personal data.

We may share personal data with trusted third parties when it is necessary to run our website and our business, for example:

• payment providers
• delivery providers
• hosting and website providers
• newsletter or e-mail providers
• technical service providers
• accounting or administration providers

Where relevant, these parties may only process personal data on our behalf, and they must do so in line with the law that applies.

12. Transfers to countries outside the EU/EEA

Some of our service providers may process personal data outside the EU/EEA. If that happens, we try to make sure that suitable safeguards are in place, for example by using the transfer mechanisms approved under the rules that apply.

13. How long we keep your data

We only keep personal data for as long as is reasonably necessary for the purpose it was collected for, and for as long as the law requires us to.

This means, for example, that:

• order and accounting information may be kept for the period set by the bookkeeping and tax rules
• customer service correspondence may be kept for as long as it is relevant to the conversation and any follow-up
• newsletter information is kept until you unsubscribe or withdraw your consent, unless we need to keep limited information as documentation
• information about cookie consent may be kept so that we can document your choices

When the information is no longer needed, we delete it or make it anonymous where relevant.

14. Your rights

Under the GDPR you have a number of rights over your personal data. Depending on the situation, these may include the right:

• to see the personal data we process about you
• to have incorrect data corrected
• to have data deleted
• to have the processing restricted
• to object to certain kinds of processing
• to receive your data in a structured, transferable format, where relevant
• to withdraw your consent, if the processing is based on consent

If you would like to use any of your rights, you are very welcome to contact us at info@themagicgarden.dk.

15. Complaints

If you are unhappy with the way we handle your personal data, you are very welcome to contact us first, so that we can try to help and find a good solution.

You also have the right to complain to Datatilsynet, the Danish Data Protection Agency.

16. Security

We take reasonable technical and organisational measures to protect personal data against accidental loss, misuse, unauthorised access, alteration or disclosure. At the same time, it is important to say honestly that no website or digital solution can be guaranteed to be completely secure. We therefore also encourage ordinary care when sharing information online.

17. Links to other websites

Our website may contain links to other websites or services. If you follow a link to another website, that website's own terms and privacy policy apply. We are not responsible for how third parties handle data protection.

18. Changes to this privacy policy

We may update this privacy policy from time to time if needed, for example to reflect legal, technical or practical changes in the way the website works. The latest version will always be available on this page, together with the date of the last update.

19. Contact

If you have questions about this privacy policy or about how we handle your personal data, you are very welcome to contact us:

The Magic GardenThe Magic Garden ApSKronprinsessevej 113480 FredensborgDenmarkCVR (Danish company number): 37937045E-mail: info@themagicgarden.dkPhone: +45 23 70 98 98