Privacy Policy

Last updated: 17 April 2026

At The Magic Garden, we care about your privacy and want to be open about how we handle your personal data.
This Privacy Policy explains how we collect, use, store, and protect personal data when you visit themagicgarden.dk, buy a product from our webshop, sign up for our newsletter, contact us, or otherwise interact with us.

Contents
1. Who we are
2. What personal data we collect
3. How we use your personal data
4. Buying a product does not sign you up for our newsletter
5. Our legal basis for processing your personal data
6. Webshop purchases
7. Contact forms, emails, and enquiries
8. Newsletter and marketing emails
9. Payments
10. Cookies and similar technologies
11. Sharing your personal data
12. International transfers
13. How long we keep your data
14. Your rights
15. Complaints
16. Security
17. Third-party links
18. Changes to this Privacy Policy
19. Contact

1. Who we are
The Magic Garden is the name of our website and concept.
AM Studio ApS is the company behind the website.

The Magic Garden
Operated by AM Studio ApS
Kronprinsessevej 11
3480 Fredensborg
Denmark
CVR: 37937045
Email: info@themagicgarden.dk
Phone: +45 23 70 98 98

2. What personal data we collect
Depending on how you use our website, we may collect and process the following types of personal data:
- your name
- your email address
- your phone number, if you choose to give it to us
- your billing and delivery information
- your order and purchase details
- messages or enquiries you send to us
- technical information such as IP address, browser type, device type, and cookie-related data
- your consent choices in relation to cookies and similar technologies

3. How we use your personal data
We use personal data for purposes such as:
- processing and delivering webshop orders
- sending order confirmations, invoices, delivery updates, and other practical service messages
- handling returns, complaints, refunds, and customer support
- responding to messages and enquiries
- improving the website, security, and user experience
- sending newsletters or marketing emails where you have actively chosen to receive them
- meeting our legal obligations, including accounting and bookkeeping requirements

4. Buying a product does not sign you up for our newsletter
This is important to say clearly: If you buy a product on our website, you are not automatically signed up for our newsletter. We may send you practical emails connected to your order, such as confirmation, payment, delivery, refund, or support-related messages. These are service messages related to your purchase. Newsletter emails are only sent to people who actively choose to subscribe.

5. Our legal basis for processing your personal data
Under data protection law, we need a legal basis for using your personal data. Depending on the situation, we process your personal data because:
- it is necessary to take steps at your request or to fulfil a contract with you, for example when you place an order
- it is necessary for us to comply with legal obligations, for example accounting, bookkeeping, and documentation requirements
- you have given us consent, for example when you sign up for newsletters or accept certain cookies
- in some cases, it is necessary for our legitimate interests, for example to answer enquiries, provide customer service, protect the website, or prevent misuse, as long as your rights and freedoms do not override those interests

6. Webshop purchases
If you buy a product from our webshop, we process the personal data needed to complete your purchase and support you as a customer.
This may include:
- your name
- contact details
- billing and delivery details
- order details
- payment-related information passed through the payment provider
- communication relating to your purchase

We use this information to process your order, deliver the product, keep proper records, and help if there is an issue with the purchase.

7. Contact forms, emails, and enquiries
If you contact us by email, contact form, or otherwise, we process the information you send us in order to reply to you and handle your enquiry.
We ask that you do not send sensitive personal data unless it is clearly necessary and appropriate.

8. Newsletter and marketing emails
If you actively sign up for our newsletter, we use your name and email address to send you updates, inspiration, news, or relevant offers from The Magic Garden.
You can withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in the email or by contacting us directly.

9. Payments
Payments on the website are handled through relevant payment providers.
We do not store full payment card details ourselves.
Payment providers process the payment information necessary to complete the transaction securely and in accordance with their own privacy and security obligations.

10. Cookies and similar technologies
Our website uses cookies and similar technologies to help the site function properly, remember preferences, improve performance, and, where relevant and consented to, support embedded media, statistics, or marketing tools.
When you visit the website, you are given the opportunity to choose your cookie preferences through our consent banner.

Depending on your choices and the way the site is configured, cookies or similar technologies may be connected to services such as:
- essential website functions
- embedded video services such as Vimeo
- font or design-related services
- analytics or marketing-related tools, including Meta-related technologies

You can change or withdraw your cookie consent at any time through the cookie settings link or privacy settings access point on the website.

11. Sharing your personal data
We do not sell your personal data.
We may share personal data with trusted third parties where necessary for the operation of our website and business, for example:
- payment providers
- delivery providers
- website and hosting providers
- newsletter or email service providers
- technical service providers
- accounting or administrative service providers

These parties may only process personal data on our behalf where relevant and must do so in accordance with applicable law.

12. International transfers
Some of our service providers may process personal data outside the EU/EEA.
Where this happens, we seek to ensure that appropriate safeguards are in place, for example through the European Commission’s approved transfer mechanisms where relevant.

13. How long we keep your data
We only keep personal data for as long as it is reasonably necessary for the purpose it was collected for, and for as long as we are required to keep it by law.
For example:
- order and accounting information may be kept for the period required under accounting and tax rules
- customer service correspondence may be kept for as long as relevant to the dialogue and any follow-up
- newsletter data is kept until you unsubscribe or withdraw consent, unless we need to keep limited records for documentation purposes
- cookie consent information may be stored as needed to document your consent choices

When data is no longer needed, we delete it or anonymise it where appropriate.

14. Your rights
Under the GDPR, you have rights in relation to your personal data.
Depending on the circumstances, these may include the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have data deleted
- restrict how your data is used
- object to certain processing
- receive your data in a portable format where applicable
- withdraw consent at any time where processing is based on consent

If you would like to exercise any of your rights, please contact us at info@themagicgarden.dk.

15. Complaints
If you are unhappy with how we handle your personal data, you are welcome to contact us first so we can try to help.
You also have the right to lodge a complaint with the relevant data protection authority.
If you are in Denmark, this is typically Datatilsynet.

16. Security
We take reasonable technical and organisational measures to protect personal data against accidental loss, misuse, unauthorised access, alteration, or disclosure.
That said, no website or system can ever be guaranteed to be completely secure, and we encourage you to take normal care when sharing information online.

17. Third-party links
Our website may contain links to third-party websites or services.
If you follow a link to another website, that website has its own privacy policy and practices.
We are not responsible for the privacy practices of third-party sites.

18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time if needed, for example to reflect legal, technical, or practical changes in how the website operates.
The latest version will always be available on this page, together with the date of the latest update.

19. Contact
If you have any questions about this Privacy Policy or about how we process your personal data, you are very welcome to contact us:

The Magic Garden
AM Studio ApS
Kronprinsessevej 11
3480 Fredensborg
Denmark
Email: info@themagicgarden.dk
Phone: +45 23 70 98 98